So yesterday I found the new H&M catalogue in my mail and I absolutely love it. I immediately noticed the good quality of their campaigns…I mean…this year alone they had Raquel Zimmerman, Daria Werbowy, Lily Donaldson, Julia Stegner, Jessica Stam, Doutzen Kroes and many more topmodels in their campaigns and the pictures look flawless all the time ( in contrast to Victoria’s Secret catalogues…most pics there don’t look that good). Thumbs up for their photographers, make up artists and creative directors who work on the shootings. I love the brown background and the poses of Daria and Lily…it’s clear that this is the fall/winter catalogue. The clothes btw…really nice. Warm colors and a wide variety of cuts and shapes. In my opinion H&M should have fashion shows too…but I don’t think that’ll ever happen^^  Check the fall campaign after the jump…  

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