Sorry that I havent been posting in the past three days…my life is quite crazy at the moment, but I’m back. Here is the official review of the amazing third Berlin Fashion Week:
15.000 VISITORS ATTENDED MERCEDES-BENZ FASHION WEEK
ONE YEAR AFTER ITS PREMIERE THE EVENT ESTABLISHES ITSELF WITH NATIONAL AND
INTERNATIONAL GUESTS. UP-AND-COMING AND RENOWNED DESIGNERS PRESENT
STRONG TRENDS FOR SPRING/SUMMER 2009.
Last week the third season of Mercedes-Benz Fashion Week Berlin ended against the backdrop of
beautiful Bebelplatz square in Berlin, where once more press, celebrities and the international
fashion crowd gathered to celebrate the closing show of Vivienne Westwood. Ms. Westwood
presented her Anglomania collection at Mercedes-Benz Fashion Week Berlin for the second time,
this time watching the show from the front row, along with Sex and the City star Kim Cattrall and
many other VIPs and industry experts. Kim Cattrall had visited a number of fashion shows during
her 5 day stay in Berlin to see the newest fashion trends for spring and summer 2009. After a
stunning Anglomania show she jumped up from her seat along with the entire audience to show
her respect to Vivienne Westwood with a thunderous standing ovation. More after the jump…
“This season we saw more designers, press and VIPs at Mercedes-Benz Fashion Week Berlin than
in any other season. We are very pleased with the success of the event. German and international
designers have found a professional platform in Berlin to present their collections to a broad
audience and Germany finally has its own fashion capital,” says Maia Guarnaccia, Vice President
IMG Fashion Europe.
More than 25 shows were listed on the runway schedule this season and lots of other events
attracted fashion experts to the city, with all of the activities attended by more than 15.000 guests.
Fashion brands like HUGO, Michalsky, Sisi Wasabi and Strenesse Blue have presented their col-
lections at Mercedes-Benz Fashion Week Berlin from the beginning and these shows were again
complimented by creative up-and-coming designers who found their way to the event’s catwalk.
Four promising newcomers showed their pieces within the Karstadt New Generation Award and
were able to impress the international audience with the quality of their work. Marcel Ostertag
(29), who won over the jury with his love for details and luxurious materials, and accepted the
award in front of an enthusiastic audience.
“With shows of top-class designers and promising newcomers and also with the granting of the
new fashion award “Mercedes” the Mercedes-Benz Fashion Week Berlin has strikingly proven
that it belongs to the top international fashion events,” says Dr. Olaf Göttgens, Vice President
Brand Communications Mercedes-Benz Cars. “Berlin is well on its way to win back its signifi-
cance as one of the most important fashion capitols in Europe. Along with IMG and the city of
Berlin we will continue on this path and already look forward to Mercedes-Benz Fashion Week
Berlin in January of 2009.”
Mercedes-Benz Fashion Week Berlin presented collections by HUGO, LAC ET MEL, Sisi Wasabi,
Lala Berlin, Susana Perić, Susanne Wiebe, JOOP! Jeans, Basso & Brooke, Smeilinener, Eastpak,
Penkov, c.neeon, Kunsthochschule Weissensee, Michalsky, Unrath & Strano, Strenesse Blue,
Scherer González, pureBERLIN, M by Kostas Murkudis, University of Fine Arts Berlin, Kilian
Kerner, Karen Ly, Slavna Martinovic, Kai Kühne, Vivienne Westwood and within Karstadt New
Generation Award Boessert Schorn, Esther Perbandt, Blutsgeschwister and Marcel Ostertag.
The ELLE Fashion Star at Tempodrom lined up world class designers and stars. In attendance
were Boris Becker, Kim Cattrall, Neo Rauch and numerous other VIPs, Claudia Schiffer awarded
Karl Lagerfeld with the Mercedes in the “Platinum” category. Designer Raf Simons was honoured
with “Best Collection” and the Italian designer duo of 6267 won the “Newcomer”-Award.
“With the runway shows at Bebelplatz, offsite shows throughout the city, tradeshow PREMIUM,
ELLE Fashion Star Award with its top-class audience and by opening the fashion event to the
public by installing the Showroom-Mile, Mercedes-Benz Fashion Week Berlin has reached a new
level. We are tremendously excited with what we have accomplished and are pleased with the
high standard of the shows – especially the shows of Berlin based designers that were able to
impress the large number of buyers and journalists. I would like to thank everyone who has con-
tributed to the success of Mercedes-Benz Fashion Week Berlin and the other events, especially
title sponsor Mercedes-Benz. Therewith we have a good basis to be included in the top 5 of fash-
ion cities worldwide in the future,” says Harald Wolf, Senate for Economics, Technology and
Women’s Issues, Berlin.
Mercedes-Benz Fashion Week Berlin is made possible by title sponsor Mercedes-Benz as well as
American Express, DHL, CRYSTALLIZED™ – Swarovski Elements, Freixenet, Karstadt, Maybel-
line Jade and Veltins and was again endorsed by the Senate for Economics, Technology and
Women’s Issues, Berlin.
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