Things that come to my mind when I think of GAP…the USA, Reese Witherspoon ( she was in one of GAPs campaigns before she was famous ), my oh so comfy hoodies and campaigns that are a little different. They never only used skinny models for their campaigns, but people who are a little bit more “normal” and thats a good thing in todays celebrity and diet obsessed society. Their new fall/winter campaign was shot by Mikael Jansson and includes some very interesting people. Next to models like Lily Donaldson and Chanel Iman there are also great successful women like Carine Roitfelds daughter Julia Restion-Roitfeld, Liv Tyler, Marchesa designer Georgina Chapman and others. Very cool is also that a blogger is featured namely Scott Schuman, the blogger of the Sartorialist ! Thanx GAP for a fresh new breeze in the world of fashion campaigns…check the pics after the jump…

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