I am sure a lot of you have never heard of TUSH magazine. It is a German magazine, founded by Armin Morbach in 2005. My German readers might know Armin Morbach from Germany’s Next Topmodel. He was their make up artist and part of the jury during the first season of GNTM. Now he is the publisher of TUSH, Hair and Make Up artist and producer. I met him once during the first Berlin Fashion Week and he seemed very professional. I think he is one of the very few people who really live for their job and who always give 100%. That’s what comes across in his magazine, which is very different to a “normal” fashion magazine. It is more artistic and surreal, on his website it says the following about TUSH:

“Beauty, as TUSH lives and presents it, is drama and theatre, face and expression. Beauty is variety, coolness, sex and passion as much as essential for a good life.” ( My translation )

The magazine concentrates on make up and styling and features only the best models. What I really love about TUSH is its covers and the models Armin chooses. So far there are 12 issues of TUSH and besides international models like Erin Wasson and Hana Soukupova, on 5 of them you can see German topmodels, such as Luca Gadjus, Claudia Schiffer, Julia Stegner (twice) and Toni Garrn. The covers are always very classy and represent a certain idea of beauty, which can be interpreted differently by everyone. Moreover, the model and her expression are the center of attention, no crazy colors and fonts. The next issue of TUSH, which will be in stores in October features -again- 17 year old Toni Garrn on the cover, wearing a Prada lace dress ( this must be the 100th cover with that dress ) and holding a cross. Seems the interpretation of beauty will be related to religion this time and that sounds very interesting to me. There will also be an editorial with Behati Prinsloo and Rosie Huntington Whiteley …will buy it asap!!! Here is a preview of the cover:

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