Here’s the latest press release for the next Berlin Fashion Week in July…
MERCEDES-BENZ FASHION WEEK BERLIN AND PREMIUM
ANNOUNCE THEIR DATES FOR SPRING/SUMMER 2010
JOINT DATES WITH TRADESHOWS WILL STRENGTHEN BERLIN AS A FASHION CAPITAL
Mercedes-Benz Fashion Week Berlin and PREMIUM Exhibitions, with continued support by the
Senate for Economics, Technology and Women’s Issues Berlin, are changing their previously
announced dates as follows:
Mercedes-Benz Fashion Week Berlin Spring/Summer 2009: July 1, 2009 – July 4, 2009
PREMIUM Tradeshow: July 1, 2009 – July 3, 2009
“In the interest of what is best for Berlin we have decided to change the dates of this season’s
Mercedes-Benz Fashion Week Berlin,” said Maia Guarnaccia, Vice President IMG Fashion Europe.
While the new dates present certain challenges to many of the German and Berlin based designers
that show with us, we have, in consultation with our partners and designers, agreed to move our
dates so that Berlin may present a unified fashion platform to the international fashion industry in
“It is important as Berlin grows as an international fashion capital, that it not lose site of the very
exciting designers and brands that call the city and country home,” Mr. Guarnaccia continued.
“Mercedes-Benz Fashion Week Berlin is the internationally recognized platform for these busi-
nesses and it is our sincere hope that future dates for the events in Berlin can be adjusted so as to
better suit their needs.”
Many designers are already showing interest in doing a runway show within the Mercedes-Benz
Fashion Week Berlin Spring/Summer 2010. Along with the tradeshows new visitor records are
being expected in the German capital and the media attention has already grown tremendously
from season to season since Mercedes-Benz Fashion Week Berlin premiered in July 2007.
“For us, it was very important right from the start to find a common date with all protagonists of
Mercedes-Benz Fashion Week Berlin – everything else does not make sense. Especially in times of
recession all event organisers should coordinate themselves in favour of the industry – exhibitors
and buyers – and present a strong week. The entire discussion shows that Berlin is a strong inter-
nationally relevant fashion city,” said Anita Tillmann and Norbert Tillmann, PREMIUM Exhibi-
The fifth edition of Mercedes-Benz Fashion Week Berlin will again take place at Bebelplatz in the
historic centre of Berlin. Next to catwalk shows there will be a large number of other fashion
events, such as the Showroom-Mile of the Berlin Senate, which is also open to the public.
“By having a unified calendar of tradeshows and Mercedes-Benz Fashion Week Berlin the city
will set the schedule of events for the industry. With all of the events together we are underlining
the significance of Berlin both domestically and internationally. For Berlin, it is important to
support dates that work for the entire industry and my office will lead the discussion on a com-
mon schedule for future seasons”, says Senator Harald Wolf.
The Mercedes-Benz Fashion Week Berlin Spring/Summer 2009 is made possible by the following
sponsors: Mercedes-Benz, DHL, Maybelline Jade, Peek & Cloppenburg KG Düsseldorf and Veltins
and will again be endorsed by the Senate for Economics, Technology and Women’s Issues, Berlin.