As you might know, I am in beautiful Sydney at the moment and besides feeding kangaroos and tanning at the beach, I also got the chance to interview Valerie Tolosa in her flagship store this week. Valerie is a wonderful designer who just opened her flagship store in one of the best shopping streets in Sydney and believe me, her store is as pretty as her clothes. She was very kind and took some time to answer all of my questions.
Nadine: Did you always want to become a designer?
Valerie: Well I always wanted to become a designer or a ballerina, but I had weak ankles so I thought I can’t really survive doing this so I became a designer.
N: How did you get there? Did you study design?
V: Yes, after I finished high school I got a scholarship for KvB which is a design school and after that I started my own label.
N: Can you describe a normal day in your life as a designer?
V: Everyday is kind of different, so if I am not looking after the store I am running around with sample makers or looking for fabrics. There are lots of meetings with agents and people who look after production in China, so if I’m not in the store I am running around, it’s busy.
N: Lots of traveling too I guess, do you enjoy that?
V: Yeah, lots of traveling, I do enjoy it, I enjoy meeting new people. That’s kind of the perks that come with the job.
N: So what is the best part of your job?
V: Seeing people buy the clothing and when they wear it they actually love it.
N: How would you describe the style of your clothes, is it for every woman?
V: Yeah, it is for every woman, but people who usually buy the clothing, they’re aged between 18 and 35 and they’re very into laces and lots of embroidery and it’s very pretty.
N: So is that your personal taste as well? Do you wear your own label everyday?
V: Yes, I think I wear it almost everyday other than when I’m in my PJs.
N: With your job is there anytime for days off or for holidays?
V: There isn’t much time but when I travel overseas I see it as a holiday and try to have some time in between meetings. But the last long holiday we went on was about two years ago.
N: What was your favorite moment of your career so far?
V: I think opening my flagship store, it’s been a long time dream and to see it now is amazing. Sometimes I don’t know how I got here.
N: Would you change anything that you did in the past regarding your career?
V: No not really because you learn from everything, so you learn from everything you’ve done and you learn from all the people that you meet so no, I don’t think I would change anything.
After that very interesting talk, of course I couldn’t resist and looked through Valerie’s collection which is full of beautiful dresses and blouses, very feminine and romantic. I tried on about five different dresses and ended up buying a wonderful beige long blouse with black embroidery. It was a great opportunity to meet Valerie and I wanna thank Violi for organizing this and taking the pictures.
If you’re ever around Sydney, go and visit Valerie Tolosa’s store in Paddington and check out her website here!