JOOP! posted the first picture of their S/S 2012 campaign on their facebook page and, well, it’s not that great. The dress is pretty boring, the model pretty dull, the poses quite unnatural, it’s waaaay too photoshopped, BUT, the background is what I love about it. You can see the Berlin skyline with the Fernsehturm and the park inn building. So, as a Berliner, I must like this ad. It’s also making me excited about the upcoming Mercedes-Benz Berlin Fashion Week in 10 days. After two seasons that I missed becaue of bloody exams, I will be there again and go to many fashion shows, showrooms and other fashionable events. Of course I’ll keep you posted on everything!

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