On friday, I had the pleasure of meeting Whitney Port at the Pitt Street Sportsgirl store in Sydney where she launched her collection for the Australian fashion chain. As a teenager, I watched Whitney work her way up in the fashion industry in the reality TV show “The Hills” and later on in her own show “The City”. I’ve always adored her long healthy blonde hair and her down to earth personality, so meeting her and seeing what she was really like was a cool experience for me.

Taking into consideration that Whitney had travelled a lot during the days before the event and that she was probably very jet lagged, I can’t blame her for seeming a little tired and not very smiley. She was there for about half an hour and presented her favorite Sportsgirl looks, which included lots of floral prints, cropped blouses, and shorts. There was really nothing ground breaking about the outfits, but Whitney repeatedly said that she wants her fashion to be accessible and wearable and that she is inspired by girls like you and me that she sees on the street everyday. Well, let’s just say that she definitely achieved the “wearable” in her collection, I just wish it had been a little more edgy, but then again it needs to sell so it can’t be.

Whitney answered lots of questions from the audience and what surprised me most, was her answer to the question ‘What was it like to work with Lauren Conrad?’. Besides the fact that she is probably quite sick of questions about her reality TV shows, Whitney said that it was fun, but at the same time, it was never planned that she would be part of “The Hills”. Lauren and the camera crew just walked into the Teen Vogue office where Whitney coincidentally started her internship the same day as Lauren (You can actually see the scene in one of the first episodes). So before Whitney knew it, she was part of the show and that’s where the snowball effect started and Whitney ended up with her own show and now, her own fashion line. Just another example of how life is what happens while you’re busy making plans.

Overall, the event was really well organised by the Sportsgirl staff who handed out goodie bags and supplied drinks and snacks for everyone. So even though Whitney’s appearance was rather short, it was a really nice evening. Thanks Sportsgirl!

Take a look at the pictures I took and see for yourself if you like her collection…

4 weeks no post! Wow, I myself am shocked about this, but at least I got a good excuse. I moved to the other end of the world, Sydney. And since something like that requires nerves of steel, a lot of time and patience, I just couldn’t get around to blogging. Sorry about that, but from now on there should be regular updates again.

Of course one of the first things I did after arriving was exploring the Australian fashion scene. The interesting thing about Australia is, when it comes to brands, they aren’t as globalized as other countries yet, meaning, huge brands like H&M, Urban Outfitters, or Forever 21 haven’t found their way over the ocean yet so consequently, there are lots of Aussie brands that dominate the shopping streets.

Examples for Australian clothing chains are Forever New, Portmans, Sportsgirl, and Cotton On. The prices are without a doubt higher than H&M, more like Topshop and the style is very trendy, hip, and bold. I enjoy the selection very much, but at the same time I have to admit to myself that I just can’t buy a new dress every week (like I sometimes used to in Germany), because it’s just too damn expensive.

Anyways, of course I did buy stuff already and what exactly, I’ll show you in a later post.